How to sell on WhatsApp and have a real online storefront: the complete guide

The way most small shops sell on WhatsApp today

You probably recognize this:

A customer messages you: "Hi, what do you have today?"

You reply with a photo, then another, then a price list. The customer replies twenty minutes later, wants two things, then changes their mind and adds a third. In the end you coordinate delivery, payment and change.

It works. But it takes time and risks creating confusion when you have multiple customers at once.

The jump: from chat to storefront

The difference between selling via chat and having an online storefront is simple:

WhatsApp chat: you describe the products, the customer asks, you reply, it goes on in messages.

Storefront + WhatsApp: the customer opens your link, sees all products with photo and price, picks what they want and sends you a structured WhatsApp message with the order summary.

You don't have to explain anything. The customer already knows what they ordered and how much they're paying. You confirm and arrange delivery.

How it actually works with TIENDAONLINE

1. You build your catalog once

Add your products with name, photo and price. About 5 minutes per product. Once it's done, you don't redo it.

2. The customer opens your storefront

You get a link like yourshop.tiendaonline.it. You send it on WhatsApp, put it in your Instagram bio or print it on a card in the shop.

3. The customer picks and sends the order

When the customer is done choosing, they press the "Send order on WhatsApp" button. You receive a structured message:

"Hi! I'd like to order:

— 1x Large Margherita pizza (€8.50)

— 2x Still water 1L (€2.00)

Total: €10.50

Name: Marco Rossi — Pickup: at 1pm"

No confusion. No back-and-forth. You confirm and prepare.

The advantages over chat alone

How much does it cost?

Nothing to start. The TIENDAONLINE Free plan includes:

• •Up to 50 products in the catalog
• •Online storefront with your subdomain
• •WhatsApp checkout
• •POS to take in-store payments

No fees on sales. No expiry on the free plan.

A real example: the takeaway pizzeria

Picture a pizzeria that used to manage everything on WhatsApp. Every Friday night, with 15 customers at once, the phone was jammed with messages.

With the storefront:

• •Customers open the link and pick on their own
• •The order arrives with everything: pizzas, extras, pickup time
• •The pizza maker sees the order list without checking the phone every two minutes

Time to handle orders cuts in half. Errors disappear.

How to start

1. Go to tiendaonline.it

2. Create your account in 2 minutes (free)

3. Add your products with photo and price

4. Share your link on WhatsApp with your regular customers

Open your free storefront →